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MUNICH DIGITAL SHOWROOM

  • PROJECTS & REFERENCES
  • PARTNER & FRIENDS
  • OFFICE
  • PRESS & VOICES
PROJECTS AND REFERENCES

The MUNICH DIGITAL INSTITUTE has been working with large and medium-sized companies for years. At the same time, we cooperate with Macromedia University and several start-ups. We selectively work on social issues with a view to digitalization.

The goal is always to stay up-to-date and analyze new developments with companies and test solutions. This is the only way analytics and intelligence can be used.

2023

  • For years, we have built and analyzed platforms, communities, messenger and bot solutions for BMW. This experience in the area of customer experience helps us enormously with digital data intelligence today.

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    DATEV has been a MUNICH DIGITAL customer for years. We analyze marketing and communication, manage dashboards including data automation and advise on the corporate influencer project. This is where the common Corporate Influencer Score was created.

  • Together with the “International Brand Management” course at Macromedia University, we have developed our own model for evaluating digital customer relationships. The MUNICH DIGITAL CX Score is an essential part of our intelligence and the basis for further developments such as Brand Health Score and Corporate Influencer Score.

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Clients & References

Technology Competencies & Alliances

DATEV Analytics & Influencer

DASHBOARDS FOR MARKETING & COMMUNICATIONS
MUNICH DIGITAL has built and continues to develop several Tableau dashboards including data automation over the years.

TOPIC MODELING
We use our own NLP model to analyze the content of all communication. Now supported by ChatGPT.

CORPORATE INFLUENCER SCORE
Together with DATEV, we developed the Corporate Influencer Score, which is used by other companies. It makes corporate ambassador programs measurable for the first time.

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EVONIK Brand Communications

INTERNATIONAL BRAND DASHBOARD
Websites, social media, internal communities, campaigns: all data from different markets consolidated in one place. Built with Power BI.

BRAND HEALTH SCORE
For Evonik, we have adapted our scoring model to brand health. Key figures are collected and evaluated in five strategic target areas.

BMW central and national

FAQ PLATFORM & COMMUNITIES
For several years MUNICH DIGITAL develops self-service platforms and customer communities for the BMW Group. These have now been rolled out in over 20 markets worldwide.

KNOWLEDGE BASE
Behind these platforms is a central database that holds the necessary content, e.g. also for future BOT applications.

ANALYTICS
We developed an analytics design for all platforms and created a reporting process.

BMW CASE

XING Community

SERVICE FOR B2B CLIENTS

For corporate customers, XING E-RECRUITING operates its own service community, which offers assistance with all product aspects and further training. MUNICH DIGITAL advised and designed the 2019 relaunch in terms of visual and functional aspects. 

The XING E-RECRUITING Community is based on the Salesforce Community Cloud. 

MUNICH DIGITAL Office

Since May 2019 we sit in our self-designed office in Munich of over 400 m². Open atmosphere, small islands and open space. Including kitchen-living room and winter garden. Enough space for small workshops, get-togethers and afterwork.

Those who can't be here work remotely.

Press & Mentions

Customer Experience Score in the W&V Magazine

Germany's leading marketing medium writes about our data model for digital customer loyalty.
Facebook survey in the "Berliner Morgenpost"

Our poll on political sentiment on Facebook sparked widespread media interest. Here is a deputy article from the Berliner Morgenpost.

Media analysis regarding the Germanwings crash on 3Sat

Our managing director Christian Henne in an interview about our digital media analysis on the crash of the Germanwings machine in April 2015

Corporate Influencer Score article in the "Pressesprecher"

Christian Buggisch from DATEV in an interview about the analysis model for corporate ambassador programs that we developed together.

“The topic of digital customer loyalty and social CRM is still in it´s infancy in Germany. On the one hand, you have to dare something, but on the other hand, facts, comparisons and practical examples help. I personally see an independent offer, which is also somewhat analytical, as an opportunity - also for internal decisions. ”

Svea Raßmus, Team Manager Social Media Management, DB Vertrieb GmbH (DB Bahn)

“I think the initiative is very good. A high-level, neutral instrument for measuring the success of new content strategies, for example, would be helpful for the next digital steps, not just for our company. "

Patrick Kammerer, Director Communications & Public Affairs, Member of the Executive Board, Coca-Cola Germany
small and medium-sized enterprises-study on social business

At Cebit 2015, we collaborated with IBM and Beck et al. and published a study on opportunities and risks in the introduction of social business solutions.

Customer Experience Score in the W&V Magazine

Germany's leading marketing medium writes about our data model for digital customer loyalty.
Facebook survey in the "Berliner Morgenpost"

Our poll on political sentiment on Facebook sparked widespread media interest. Here is a deputy article from the Berliner Morgenpost.

Media analysis regarding the Germanwings crash on 3Sat

Our managing director Christian Henne in an interview about our digital media analysis on the crash of the Germanwings machine in April 2015

Corporate Influencer Score article in the "Pressesprecher"

Christian Buggisch from DATEV in an interview about the analysis model for corporate ambassador programs that we developed together.

small and medium-sized enterprises-study on social business

At Cebit 2015, we collaborated with IBM and Beck et al. and published a study on opportunities and risks in the introduction of social business solutions.

“The topic of digital customer loyalty and social CRM is still in it´s infancy in Germany. On the one hand, you have to dare something, but on the other hand, facts, comparisons and practical examples help. I personally see an independent offer, which is also somewhat analytical, as an opportunity - also for internal decisions. ”

Svea Raßmus, Team Manager Social Media Management, DB Vertrieb GmbH (DB Bahn)

“I think the initiative is very good. A high-level, neutral instrument for measuring the success of new content strategies, for example, would be helpful for the next digital steps, not just for our company. "

Patrick Kammerer, Director Communications & Public Affairs, Member of the Executive Board, Coca-Cola Germany
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